


PROGRAM DESCRIPTION AND OBJECTIVE
The primary objective is to provide students with an understanding of the role, scope, concepts and theories of advanced marketing. It also emphasizes applied approach with practical applications to give students a workable understanding of marketing principles. ÒThe program also serves as a foundation for entrance into graduate programs in business or accounting.
CAREER OPPORTUNITIES
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Personnel/ Human Resource Department
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Marketing
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Finance and Treasury
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Productions/ Operations and Control across various industries – manufacturing and merchandising, financial services (banking, insurance), service institutions (hotels and tourism) and other specialized industries and sub-sectors
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Graduates work for accounting firms that offer audit, tax services, financial planning and management consulting services to businesses, individuals and the government.